Deliverance: rethinking the box

Axiom of food blogging: don't just write about the ham sandwich you had for lunch. So before we get started, it was a blackened herb chicken sandwich with roasted red peppers, arugula, havarti and cilantro mayonnaise on focaccia. Moist, tender & delicious. Besides, this isn't about my lunch.

B2B arrives.jpg dilbert_out_to_lunch_reduced.jpg

Sure, the pizza joint delivers. The corner deli might deliver, and you can sometimes persuade the neighborhood bistro to send over an idle waiter with a to-go order. Surprisingly, Seattle has only a couple of restaurant delivery companies, and they specialize in bringing dinner to your home.

But what about that staple of the American business day, the noontime meeting with a stack of box lunches delivered to the conference room? Familiar names like Gretchen's Shoe Box Express (part of Schwartz Brothers), Jackrabbit, Larry's. For local office workers, by-now familiar flavors. The barrier to entry in the catering biz is pretty low; anybody can slap together a sandwich.

Now there's a newcomer, serving commercial customers exclusively, B2B Delivery, whose original plan was simply to deliver Costco pastries and pizzas. Early customers wanted box lunches as well, but B2B didn't want to operate a kitchen or commisary. So owners Jeff Pollak and Martin Yamamoto set out to in search of the best deli sandwiches available. What they found was Big Mouth Catering in Bothell. Home run! Staff consensus at my condo: best box lunch sandwich evah!

Chicken sandwich.jpg Roast beef san.jpg Biting into sandwich.jpg

B2B's business plan: high quality (Alki Bakery's coming aboard shortly), low prices (because they don't hold inventory) free delivery in downtown Seattle and Bellevue (in a couple of Hyundais), build repeat business. So get started and tell the boss to set it up, okay?

B2B Delivery Service, 206-464-4222

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This page contains a single entry by Cornichon published on April 14, 2006 9:49 AM.

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