A Lighter Shade of Pale: the New Rose Wines of Provence

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Jean-Jacques%20Benetti%20w%20cork.JPG Pale%20rose%20wine%20w%20bathing%20suit%20bottle.JPG

LES ARCS, Provence--These are not your deeply colored rosés, the ones that you see on the shelves of American wine shops. No, says Jean-Jacques Benetti, director of the regional showcase for Côtes de Provence wines, the new rosés are pale, pale, pale. And some of the labels are kinda sexy, too. Rosés of one night, he calls them, but it's a night of maceration, not what you think. (It's said that there's another kind of rosé, the one that gives you a suntan: you drink until you pass out on the beach.) Anyway, this one, with the girls in old bathing suits on the label, is from Château l'Arnaude, 80 percent grenache, 20 percent cinsault, and is called, ahem, Sleepless Night.

May I draw your attention to the display case behind the bottle, please? It's produced by the official Rosé Research Center, which is trying to standardize some of the language involved. For the rosés produced in the Côtes de Provence, nine descriptors, ranging from apricot and mango to melon, raspberry and red currant. All in the pink, the pale, pale pink.

It's unfortunate that the term "rosé de Provence" still doesn't get much respect from the French themselves, let alone the greater wine world. How do they taste? Well, they may be pale, but they have firm acidity to balance their high alcohol, often 13.5 or even 14 percent. There's plenty of fruit flavor, too. The color thing is all about fashion, about what's in the ice bucket on your beachside table in St. Tropez, but the fact is, they're delicious, full-flavored and refreshing.

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This page contains a single entry by Cornichon published on October 22, 2008 9:00 AM.

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