TV Campagin Targets French Underage Drinking

Did the les enfants drink too much last night? Things get a bit ooh-la-la down at la plage? The Ministry of Health is trying to curb teenage drinking with an over-the-top spot about overindulgence.

The reaction? Number one: attempts to download the soundtrack (by Brazilian composer Silvano Michelino). Number two: indifference. Sounds like "Your Brain on Booze" isn't a particularly effective way to change behavior.

Posted by Ronald Holden at August 7, 2008 7:40 AM | TrackBack

The International Kitchen
Cooking school vacations in Italy, France & Spain.

More blogs about food wine travel.
Who links to me?
var HOST = 'www.cornichon.org'; // Copyright (c) 1996-1997 Athenia Associates. // http://www.webreference.com/js/ // License is granted if and only if this entire // copyright notice is included. By Tomer Shiran. function setCookie (name, value, expires, path, domain, secure) { var curCookie = name + "=" + escape(value) + ((expires) ? "; expires=" + expires.toGMTString() : "") + ((path) ? "; path=" + path : "") + ((domain) ? "; domain=" + domain : "") + ((secure) ? "; secure" : ""); document.cookie = curCookie; } function getCookie (name) { var prefix = name + '='; var c = document.cookie; var nullstring = ''; var cookieStartIndex = c.indexOf(prefix); if (cookieStartIndex == -1) return nullstring; var cookieEndIndex = c.indexOf(";", cookieStartIndex + prefix.length); if (cookieEndIndex == -1) cookieEndIndex = c.length; return unescape(c.substring(cookieStartIndex + prefix.length, cookieEndIndex)); } function deleteCookie (name, path, domain) { if (getCookie(name)) document.cookie = name + "=" + ((path) ? "; path=" + path : "") + ((domain) ? "; domain=" + domain : "") + "; expires=Thu, 01-Jan-70 00:00:01 GMT"; } function fixDate (date) { var base = new Date(0); var skew = base.getTime(); if (skew > 0) date.setTime(date.getTime() - skew); } function rememberMe (f) { var now = new Date(); fixDate(now); now.setTime(now.getTime() + 365 * 24 * 60 * 60 * 1000); setCookie('mtcmtauth', f.author.value, now, '', HOST, ''); setCookie('mtcmtmail', f.email.value, now, '', HOST, ''); setCookie('mtcmthome', f.url.value, now, '', HOST, ''); } function forgetMe (f) { deleteCookie('mtcmtmail', '', HOST); deleteCookie('mtcmthome', '', HOST); deleteCookie('mtcmtauth', '', HOST); f.email.value = ''; f.author.value = ''; f.url.value = ''; } //-->