Har, har, an article in Slate about brews titled "Beer in Headlights." Shoulda been called "Beer is Flat." Thomas Friedman-like, Slate's Field Maloney takes 1,700 words to say what we already know instinctively: wine's a drink for elitist snobs, beer's for real men. Wine is "aspirational," beer is practical. The current Henry Weinhard (*) campaign puts it bluntly: beer tastes better than soy milk. Well, duh.
Beer's great, no doubt about it. Thirst-quenching, satisfying in ways wine can never be. Most wine people love beer.
But here's the problem: beer has always been popular because of its predictability. A Bud while you're mowing the lawn in Laurelhurst (assuming you mow your own lawn, probably won't happen if you live in Laurelhurst) is going to taste the same as the one you swig at the Safe...or Shea Stadium. A Bud's a Bud, and the production folks at Anheuser Busch spend a fortune making sure that one Bud tastes like all Buds.
So why is wine getting more cred than beer? Read on.